"Within five years, the top blogs will become worth as much as $5 million," claims Jason Calacanis, propietor of Weblogs, Inc. in this New York Metro story about the rivalry between Weblogs and Gawker. Nick Denton, owner of the Gawker stable of sites, denies that blogs will be worth that much, replying "no one’s going to get rich off blogging any time soon". Both acknowledge that blogs are increasingly becoming relevant, especially in the media and political worlds, and that blogs are an invaluable way for a young writer to become noticed and develop name recognition.